At least a half dozen times a month I will get a
customer in the store who is strictly looking for a guest mattress set. They
always start with the same thing: “This is just a guest bed, so I don’t want to
spend too much.” At Olinde’s Mattress Superstore we do not want to go against a
customer’s wishes, therefore I always do what is called “bottom-up selling.” I
go to cheapest mattress set that we have and I have the customer try it out.
Then I try to get them to the sweet-spot for a guest mattress set – see attached
video of the “sweet-spot:” https://www.youtube.com/watch?v=YRA9L7DKToM
Here are three questions you need to ask yourself. One,
if your in-laws or best friend came in to spend a long weekend at your home,
then would you feel comfortable having them sleep on a poor quality mattress
for three straight days? The answer should be no, because you will probably
feel embarrassed if your best friend came down for breakfast on a Saturday
morning holding their aching back. Two, at most, how often will a guest be on
your guest bedroom mattress set a month? I have never had a customer say more
than 10 times a month. Therefore, you can multiply the expected life of your
guest mattress set by at least three times. And believe me, the salesperson
should know how long a mattress set should last. Three, would you feel
comfortable moving your current mattress set into the guest bedroom, and
upgrading your own mattress? I have no answer for you on that one.
From a consulting point-of-view, I try to let my
customers know that if question number three is out of the question, then you
need a good quality mattress set that will not break the bank. At Olinde’s
Mattress Superstore we have three great options: the Restonic “Gentilly II Gel
Series,” the Sealy Posturepedic “Colonial Park,” or the Restonic “Bristol.”
Each mattress set is not priced too high, is quality-made, and has a life-span of
at least five years if it were slept on full-time; therefore, these guest
mattress sets should last at least fifteen years.
If you are in the market for a guest bedroom
mattress set, then feel free to come into Olinde’s Mattress Superstore’s two locations
(4201 Perkins Rd. in Baton Rouge, Louisiana or 10218 Sullivan Rd. in Central,
Louisiana), call me at 225-378-3003 or email me at andrew@olindes.com.
No comments:
Post a Comment